CONSIDERAçõES SABER SOBRE B2B DISTRIBUIçãO

1 Caradigm is a notable joint venture. The joint venture combined Microsoft's skills in producing large-scale data platforms and GE's expertise in developing healthcare apps to create an innovative new company.What is segmentation and how does it benefit B2B businesses? Conor Wilcock discusses what a segmentation strategy means in practice and why